Google Lets Users Remove the Visible 'Sparkle' Watermark From AI-Generated Content
The short answer
A new toggle in Gemini and Google's AI video tool Flow removes the visible AI badge from images, videos, and music — though invisible identification markers stay embedded in every file. If you use Google's AI tools to produce marketing visuals, promotional video, or audio content, you can now deliver cleaner files without a visible AI badge — which may matter for brand consistency or client presentations.
- Gemini
- watermark
- content creation
- marketing
What happened
Google has added a "Media watermark" toggle in Gemini and its AI video generator, Flow, that lets users remove the visible sparkle icon from the bottom-right corner of AI-generated images, videos, and music. Turning off the setting removes only the visible mark. Invisible watermarks that identify files as AI-generated remain embedded and are not affected by the change, according to reporting by TechCrunch and The Verge.
Previously, the sparkle badge was a persistent visual indicator that some users found unsuitable for professional or commercial deliverables. The toggle is now available across Google's AI generation tools.
What it means for your business
If you use Google's AI tools to produce marketing visuals, promotional video, or audio content, you can now deliver cleaner files without a visible AI badge — which may matter for brand consistency or client presentations. Keep in mind that the invisible watermark still identifies the content as AI-generated, which is relevant if you operate in an industry where AI disclosure is required or expected by platform policies. Before distributing AI-generated content commercially, confirm whether your sector has transparency obligations that the visible watermark was previously helping you satisfy. This is a practical quality-of-life improvement for polished output, not a mechanism to obscure AI origin from platforms or regulators that scan for embedded markers.
Source: The Verge