Stampli Cut Product Launch Hours by 68% Using ChatGPT Work and Codex
The short answer
Finance software company Stampli used OpenAI's ChatGPT Work and Codex to compress weeks of launch production into days when it faced a hard deadline with design resources unavailable. The Stampli scenario maps closely to a common small business situation: a deadline that can't move and not enough hands to meet it.
- ChatGPT Work
- Codex
- productivity
- case study
- launch
What happened
Finance software company Stampli reported a 68% reduction in launch production hours after deploying OpenAI's Codex and ChatGPT Work tools during a product release with a fixed deadline. According to a case study published by OpenAI, the team's design resources were committed to other work, creating a resource gap. The AI tools were used to close that gap — compressing what would otherwise have been weeks of production work into days.
The case study does not detail which specific tasks each tool handled, but the combination of Codex (which addresses code-related work) and ChatGPT Work (which integrates with business workflows and documents) was applied to launch-related production tasks under real time pressure.
What it means for your business
The Stampli scenario maps closely to a common small business situation: a deadline that can't move and not enough hands to meet it. A 68% hour reduction is a significant claim, and results will vary, but the underlying pattern — using AI to cover a short-staffed sprint — is directly replicable. If you're approaching a seasonal push, product launch, or any deadline-driven project, it's worth identifying which tasks (copy drafts, documentation, QA checklists, web updates) could be partially delegated. ChatGPT Work connects to workplace files and tools, while Codex handles technical tasks, so the combination covers a wider surface than either alone. Start by scoping your next crunch's most repetitive, time-consuming production tasks and test the tools there first.
Source: OpenAI